Making your website stand out is essential in ensuring users notice and stay when they click. But with so many websites published every day, those “tips to improve” guides online may not be enough to make yours unique. Luckily, there is an underutilised element most business owners are unaware of: extended reality (XR) technology.
What is Extended Reality?
Extended reality, commonly referred to as XR, is an umbrella term that refers to technologies that merge real-world experiences with digital elements. XR combines virtual reality (VR), augmented reality (AR), and mixed reality (MR) to create a visually immersive and interactive environment that changes the way companies interact with their customers.
Examples of XR in Marketing
Several businesses have been using extended reality in their marketing to appeal to more customers. Below are some of the creative ways brands leverage the exciting capabilities of XR:
- Product Visualisations – Retail companies have used XR to allow their customers to visualise digital renditions of their products, such as furniture and clothing.
- Virtual Tours – XR is the perfect tool to give customers virtual tours of properties, making them accessible from anywhere.
- Interactive Event Experiences – Various brands host virtual trade shows, conferences, and other events. This turns passive viewers into active participants.
- Project Showcasing – B2B companies can showcase projects to their clients that are otherwise difficult to present, such as machinery and concept products.
- AR Filters and Lenses – Brands can use XR technology to create filters on platforms like Snapchat. This allows customers to participate in interactive campaigns and product launches while promoting the brand.
How XR Can Elevate Websites
Not many businesses hire a website development company with XR expertise, and they are missing out on its benefits.
1. Immersive Experiences
XR allows you to transform your static, 2D site into a stunning 3D experience. Integrating 3D models into your website allows for deeper engagement and more interested customers than traditional site designs.
2. Improved Customer Satisfaction
Customers who can interact with products in virtual or augmented environments have a higher satisfaction rate, leading to higher conversion rates.
3. Virtual Try-On-Before-You-Buy
Retailers can benefit greatly from XR technology. By allowing customers to try products like makeup, clothing, and furniture virtually, they experience higher consumer confidence and reduced product returns.
4. Increased Competitive Edge
Since there are few websites with XR technology, businesses that take advantage of this tool can earn a greater competitive edge. This allows them to capture more customers and boost their revenue.
Become a Bright Star in a Sea of Generic Campaigns with Emmpressit
Are you tired of the same digital marketing strategies for your brand? Take your campaigns to a whole new level with Emmpressit’s extended reality (XR) content creation services!
From interactive storytelling to dynamic product showcases, Emmpressit creates immersive XR experiences that unlock new dimensions of engagement and possibilities for growth. Speak to one of our experts today to transform your idea into engaging 3D content!