SEO: “The Reports of My Death Are Greatly Exaggerated”

Search engine optimization (SEO) is a valuable tool for building brand awareness, maintaining relationships with prospects, and positioning a brand as authoritative and trustworthy. It is why businesses enlist the help of an online marketing company NJ for SEO strategies.

The reports stating that SEO is dead are an exaggeration as the opposite of it is true. Some SEO experts claim that New Brunswick SEO has become more critical than ever in online marketing.

Search engines might give PPC or pay-per-click ads the top position on the search engine results page or SERP, but many users still opt to scroll down a few spaces to see other results. As much as Google benefits from PPC ads, the search engine is unlikely to lose the users’ trust by totally replacing organic results with PPC ads.

Moreover, search results must satisfy the inquiries of users looking for detailed information about a brand’s service or products. And local search results only offers some basic information about local businesses. Therefore, some users will scroll down past the local search results and look through the organic results on the SERP.

Prioritizing quality over quantity of content is one of the ways to win at SEO, which continues to thrive in online marketing. Google is now more content-oriented, prioritizing quality content in its rankings. The search engine makes sure the users get the answers to their inquiries in the SERP. Determining a prospect’s struggles, problems, and unanswered questions and creating content that addresses them can help businesses win visibility on the search engine.

Aside from quality content, understanding search intent is also significant. Google ranks websites that are textually and contextually relevant to users’ search terms. Brands must determine the search intent behind each keyword they use and publish content that aligns with the search intent.

It is also significant for businesses to focus on technical SEO. A website is more than the text and visuals that users can see. There is a technical back-end that contributes to the performance of the website in a search engine. It is significant for brands to take care of their website’s technical SEO as they put effort into publishing authoritative content and generating high-quality links.

For more details about SEO in online platforms, here is an infographic from Landau Consulting.