Google is one of the most prominent search engines worldwide, having more than 8.5 billion daily searches. Its popularity is rooted in its ease of use and algorithm, which effectively provides users with the most relevant information.
Google’s new features, such as the knowledge panel, now also provide users with direct answers without needing to browse through the results list. These make page 1 a very attractive spot for companies aiming to build a strong customer base.
Businesses compete to earn a top spot on Google’s first page to establish an online presence and attain numerous opportunities. Seeking professional support can boost the company’s chances of attaining these goals. For example, a search engine optimization (SEO) specialist can optimize website performance, and a Microsoft Access Expert NJ can help with campaign analysis. A computer help desk NJ can also streamline the business’s digital and technical operations.
SEO, in particular, can amplify organic traffic and visibility on Google search results. It usually begins with comprehensive keyword research to identify the terms or queries the company’s target users are searching for. SEO specialists will seamlessly incorporate these keywords into the page content. This will help Google recognize the site as valuable and informative, increasing its chances of appearing higher in search results.
Appearing on page one has an invaluable impact on businesses. This position strengthens their authority and credibility in their niche. Moreover, an increase in online visibility can increase a site’s click-through rates (CTRs). CTRs refer to the ratio of how often users see and click online content in SERPs.
According to Backlinko, 50% of users click on the results within nine seconds after searching. This implies that links and sites appearing on the top spot of SERPs are more likely to get engagements. Page 1 ranking means the business has better chances of generating leads and increasing its revenue.
Read more about how to secure a first-page spot in search engines by reading this infographic from Landau Consulting.
