One of the most common ways to boost brand awareness and engage with your audience is to offer free corporate merchandise. These promotional items are often simple yet practical items that customers can use daily while exposing themselves to your brand.
However, corporate merch is often seen as uninteresting and generic, with most being mugs with the company printed on. But how can you make your promotional merchandise stand out? Below are some tips you can try:
Personalise Your Corporate Merch
These days, customers are not just looking to receive freebies from a business; they expect personalisation. Gone are the days when people are satisfied with a freebie or two, especially since multiple brands are offering the same things regularly.
Instead of simply printing your company logo on a tee or a mug, consider personalising them. Set up customisation stations where customers can personalise their shirts, hoodies, and more. This will make your corporate merch more exciting and will invite the attention of more attendees.
Use Eco-Friendly Products
Sustainability is a growing demand for businesses, and it helps to elevate the brand’s image when it shows dedication toward a greener future. If you are looking for corporate merch, consider choosing eco-friendly products like reusable drinkware and chic tote bags made from recyclable materials.
Not only will giving free eco-friendly merch help capture more attention, but it will also promote your brand’s commitment to a healthier and sustainable environment. Moreover, customers are more likely to continue transacting and maintain loyalty with sustainable businesses.
Think Outside the Box
Normally, brands would choose mugs, t-shirts, tote bags, notepads, and pens as their go-to choice for merchandise. While these are classic and traditional, the sheer saturation of these items might leave customers unimpressed with the company’s efforts.
If you want your corporate merchandise to be effective in grabbing as much attention as possible, look for unique promotional products. Items like custom waiter’s knives, lunch boxes, coffee press cups, pet bowls, and phone grips. These items are uncommon and can leave your customers with a lasting positive impression.
Create Exciting Corporate Merchandise with Emmpressit!
Late’s face it; people often find corporate merch uninteresting and a waste. This is largely because brands barely invest effort in them. With a touch of creativity and a passion for pleasing customers, even boring corporate merch can become products that customers would want to have.
Need help designing and choosing the best promotional products for your business? Look no further than Emmpressit, Australia’s leading provider of marketing and business print services.
At Emmpressit, we don’t just run products through a printer and call it a day. From the initial design process to conceptualisation, we are meticulous in ensuring that your promotional products are alluring, high-quality, and can stand the test of time. Our diverse range of merchandise allows you to have multiple options, whether it’s for a company event or a massive tradeshow.
Don’t miss out on memorable marketing and sponsorship opportunities; fill out our contact form to create an amazing line of merch today!